How to Price Art Prints on Etsy (Giclée, Sizes, and Fees)
Selling art prints on Etsy looks simple until the fees stack up — listing, transaction, payment processing, and sometimes offsite ads can take 15–30% before you count the print itself. Here is how to price giclée and standard prints by size so the fees do not quietly erase your profit.
What a print really costs you
Whether you print at home or use a lab, each sale carries real costs: the print itself (giclée and larger sizes cost more), packaging (a rigid mailer for prints), and shipping if you offer it free. Cost these per size — a 5x7 and a 16x20 are not the same product.
Etsy's fees, added up
Etsy takes more than one cut. There is a listing fee per item, a transaction fee on the sale price (including the shipping you charge), payment processing, and — if the sale comes from an Etsy ad — an offsite-ads fee. Stacked together, plan for roughly 15–30% of the order to go to Etsy before your print cost. Price as if the fees exist, because they do.
Artists & Photographers Break-Even Calculator
Enter your print costs and Etsy fees across sizes to see your true profit per print and how many you need to sell.
Open the free calculator →Price by size, protect the margin
Set a floor price for each size using Retail = total cost ÷ (1 − target margin). If a 8x10 giclée costs you $6 all-in (print, packaging, a share of shipping) and you want a 60% margin, it needs to sell for about $15 before Etsy's cut — so list higher to keep that margin after fees. Larger sizes carry more cost but also support higher prices, which is why a size range (5x7 up to 16x20) usually earns more than one flat price.
The Artists & Photographers Break-Even & Profit Calculator (Excel + Google Sheets) handles prints, licenses, commissions, and gallery sales — your real profit on each and the month you break even. Get the toolkit →
Frequently asked questions
How much should I charge for an art print on Etsy?
Enough to cover the print, packaging, shipping, and Etsy's fees, and still keep the margin you want. Small prints (5x7, 8x10) often sell in the $12–$30 range and larger giclée prints for more — but the right number comes from your costs and fees, not a competitor's price.
What fees does Etsy take on a print sale?
A listing fee, a transaction fee on the sale price (including shipping you charge), payment processing, and an offsite-ads fee when the sale comes from an Etsy ad. Together these commonly run 15–30% of the order, so price with them built in.
How do I price different print sizes?
Cost each size separately — a 5x7 and a 16x20 have different print, packaging, and shipping costs — then apply your target margin to each. Offering a range of sizes lets buyers self-select and usually earns more than a single flat price.
This guide is general information to help you price your work — not financial or tax advice. Etsy's fees change; confirm current rates and use your own numbers.